Friction is killing your SaaS growth. Here’s how you solve it
Let’s talk about friction.
Not the physics kind. The kind that sneaks into your SaaS product and quietly scares off potential customers.
You know, the tiny hurdles that make users think, “Maybe later,” and then never come back.
Here are five common culprits and how to fix them.
1. Gated everything
The problem:
Your product is locked behind a “Talk to Sales” wall. Users can’t see anything without booking a call.
Why it matters:
People want to experience your product, not just hear about it.
Fix it:
Offer a sandbox, a demo video, or a free trial. Let users get a taste before committing.
2. Scheduling limbo
The problem:
Booking a demo feels like sending a message in a bottle. You fill out a form and wait... and wait...
Why it matters:
Every extra step is a chance for users to drop off.
Fix it:
Integrate a scheduling tool directly into your CTA. Let users pick a time immediately.
3. Complex pricing pages
The problem:
Your pricing page reads like a puzzle. Tiers, add-ons, “Contact us for pricing.”
Why it matters:
Confusion leads to hesitation. Hesitation leads to lost sales.
Fix it:
Be transparent. Even a ballpark figure is better than a mystery.
4. Trial setup hell
The problem:
Starting a trial feels like assembling IKEA furniture without instructions.
Why it matters:
Users want quick wins. A complicated setup delays that gratification.
Fix it:
Simplify the onboarding process. Aim for value in 2-3 clicks.
5. Hand-off headaches
The problem:
Transitioning from marketing to sales to onboarding feels disjointed. Users have to repeat themselves.
Why it matters:
Consistency builds trust. Repetition breeds frustration.
Fix it:
Ensure seamless communication between teams. Share notes and context to make the user feel known.
Final Thoughts
Friction isn’t always loud. Sometimes, it’s a whisper that turns potential customers away.
By identifying and smoothing out these rough spots, you make it easier for users to say “yes” to your product.
Small changes can lead to big results.
Drop us a line to find out how we can improve your conversions.
