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Enter Zooplus. How it uses info hierarchy and copy for a great user experience.
Amy Hodgson 27/06/2025 Amy Hodgson 27/06/2025

Enter Zooplus. How it uses info hierarchy and copy for a great user experience.

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The AI revenue revolution: Why 11 months is the new normal for SaaS growth
Amy Hodgson 11/06/2025 Amy Hodgson 11/06/2025

The AI revenue revolution: Why 11 months is the new normal for SaaS growth

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 Friction is killing your SaaS growth. Here’s how you solve it
Amy Hodgson 05/06/2025 Amy Hodgson 05/06/2025

Friction is killing your SaaS growth. Here’s how you solve it

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How to Optimise your “Book a demo” page for maximum conversions (including examples)
Amy Hodgson 11/03/2019 Amy Hodgson 11/03/2019

How to Optimise your “Book a demo” page for maximum conversions (including examples)

Optimising your “Book a demo” page doesn’t require a complete overhaul — just thoughtful, user-centric changes. Reduce steps. Show value early. And speak to the outcome, not the process.

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