Top apps aren't built better
They ask better
Your app is the product. Your paywall is the business. Most teams spend months perfecting features, then wing the ask. Let's fix that.
Two apps with similar features. Two paywalls. Two completely different results.
App A's paywall shows up with the standard playbook: "$9.99/month. Premium features. Cancel anytime." Three plans stacked vertically. Generic copy about "unlocking full access." A close button in the corner.
Users glance at it. Some calculate whether it's worth it. Most decide "maybe later" and close the app forever.
App B's paywall has the same price, same features, same monthly vs annual options. But the framing is different. Instead of listing features, it speaks to the specific outcome the user just demonstrated they want. Instead of "cancel anytime," it addresses the exact hesitation that would make them bounce. The timing isn't random—it appears at the moment of highest perceived value, not just "after onboarding."
Same product. Same price. Same audience. Completely different economics.
One app treats the paywall like a form to fill out. The other treats it like a conversation to win.
It's not the app that determines revenue. It’s how you ask for it.
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"Amy was a pleasure to work with, very reactive and involved, she suggested different approaches, always in line with our requirements and improving on what we had. It was a pleasure collaborating with her"
Mehdi Bellatig, co-founder Control+
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"Very helpful, we implemented all your proposed changes - thanks for that!"
Bob Graat, designer DISH Digital
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"Amy provided great inputs on the overall journey that helped shape the final project. She is super easy to communicate with, fast to adjust and comes up with great solutions quickly."
Jenni Ribeiro, senior designer Taxfix
Most apps leak revenue through small design, pricing, and onboarding gaps.
These aren’t surface-level issues.
They are real, and they are costing you money.
Elena Metcalfe, Taxfix
“The team and I experienced Amy as highly dependable. Her thoughtful approach to both process and product showed how well she handles complex user flows while ensuring attention to detail is not lost, while keeping the user’s experience in mind at all times. She thinks holistically about processes and how to improve them.”
